Amazon Events | Alexa Shopping

In 2022, I’ve had the privilege of getting to work on some of Amazon’s biggest events: Prime Day, Black Friday/Cyber Monday, and Holiday/Xmas. For these events, Tristan (my Senior; he’s the best) and I were tasked with creating hundreds of assets in various sizes for different devices, in multiple locales for regions that Amazon operates in.

The biggest challenge of running a successful event within the time we were given (spoiler: not a lot of time!) was staying organized with so many moving parts coming in and out of the timeline. Our solution (we call it the Burndown) is an organization system between the producers, devs, and designers that allows everyone to see which assets are needed on what day in which regions under what parameters, and if we’re in the green or not.

This has been an incredible experience and I’m so grateful to have been given the opportunity to be the lead PoC for design production during Black Friday/Cyber Monday!

Examples shown here were created by me.
Creative Director: Annie Loye
Lead Production Designer: Tristan Olarti (Huge huge thank you for the support, Tristan!)
Visual Designer: Myself