CW Product Catalog | Art Direction & Design

The task at hand was to create a new product catalog that featured all the products Chef Works has to offer, displayed in both print and digital formats. The theme we decided on for the catalog was to celebrate and feature real chefs that rock our gear, in a way that showed off their personality and also highlighted what they liked most about the garment.

My responsibilities ranged from overall art direction of the project, photo styling, set design, styling and posing models, to coordinating with multiple departments on product data, overseeing key pieces in our own department, and making sure everyone was having a good time!

Photographer: Aaron Brown
Creative Director: Breea Kelly
Art Director: Alex Yachi
Senior Designer: Ivan Diaz
Set Design: Breea Kelly, Alex Yachi
Location Scouting: Breea Kelly, Courtney Allen
Model Coordinator: Breea Kelly